Product Designer based in

Berlin

Mostar

Product Designers

Product Managers

Engineers

Recruiters

For the curious

Making digital moments that just click, feel right, and don’t make you think too hard.

Product Designers

Product Managers

Engineers

Recruiters

For the curious

Making digital moments that just click, feel right, and don’t make you think too hard.

For the curious

Product Designers

Product Managers

Recruiters

Engineers

Designer of digital moments that make sense, feel good, and actually get used.

What I’m about

Zigzagging from engineering to baking sheets to wireframes — my unusual journey taught me to think both structurally and creatively. Today, I blend logic, empathy, and aesthetics to design experiences that serve people — and stick.

Designing digital that's fun, friendly and effective.

(image made with AI)

Lana Anicic's photo

Who am I + what do I do

Zigzagging from blueprints to baking sheets to wireframes — my journey from civil engineer to pastry chef to UX/UI designer taught me to think both structurally and creatively. Today, I blend logic, empathy, and aesthetics to design experiences that serve people — and stick.

A people's person who humanises the digital worlds, makes them fun and converting.

Lana Anicic's photo

Competencies

UX/UI design

Design thinking & strategy

UX writing

Mobile & desktop design

Usability testing

Wireframing

HTML/CSS

Prototyping

User Research

Vibe coding

Information architecture

Gamification

Testimonials

"Lana demonstrates exceptional foresight. Her professional approach, her proactivity and dedication have been invaluable to our project’s success. I do appreciate and recommend collaborating with her. "

Thomas

vilotaXperience CEO

“Lana doesn’t just design — she understands people. She turned my struggling practice into one that attracts new clients with a clear, welcoming website. Her mix of strategy, design, and empathy is exactly what any team or project needs.”

Dore Steinert

Osteopathie Feldenkrais Pankow Berlin

Even though I’m a UX writer myself, I’d honestly let Lana write all my texts anytime. What truly sets her apart is how she combines craft with strategy: she understands business goals, product context, and the bigger picture behind every decision. In each project she has elevated the product as a whole.

Katrin Klink

Associate Manager at Accenture

Testimonials

"Lana demonstrates exceptional foresight. Her professional approach, her proactivity and dedication have been invaluable to our project’s success. I do appreciate and recommend collaborating with her. "

Thomas

vilotaXperience CEO

“Lana doesn’t just design — she understands people. She turned my struggling practice into one that attracts new clients with a clear, welcoming website. Her mix of strategy, design, and empathy is exactly what any team or project needs.”

Dore Steinert

Osteopathie Feldenkrais Pankow Berlin

Even though I’m a UX writer myself, I’d honestly let Lana write all my texts anytime. What truly sets her apart is how she combines craft with strategy: she understands business goals, product context, and the bigger picture behind every decision. In each project she has elevated the product as a whole.

Katrin Klink

Associate Manager at Accenture

Testimonials

"Lana demonstrates exceptional foresight. Her professional approach, her proactivity and dedication have been invaluable to our project’s success. I do appreciate and recommend collaborating with her. "

Thomas

vilotaXperience CEO

“Lana doesn’t just design — she understands people. She turned my struggling practice into one that attracts new clients with a clear, welcoming website. Her mix of strategy, design, and empathy is exactly what any team or project needs.”

Dore Steinert

Osteopathie Feldenkrais Pankow Berlin

Even though I’m a UX writer myself, I’d honestly let Lana write all my texts anytime. What truly sets her apart is how she combines craft with strategy: she understands business goals, product context, and the bigger picture behind every decision. In each project she has elevated the product as a whole.

Katrin Klink

Associate Manager at Accenture

Your move

Your move

©

2026

Coffee + wit + sheer will = this website

©

2026

Coffee + wit + sheer will = this website

Create a free website with Framer, the website builder loved by startups, designers and agencies.